
Since my last writing, the mar-
ket has significantly retreated
and has seemingly traveled
back in time. All of our stocks
we support and hold, have
equally been unfavorably im-
pacted.
This environment pressures
our companies long-term
health and of course our investors’ and analysts’ perceptions.
Your C-suite may be wanting
to retreat from the usual con-
ference and marketing circuit
since they may not have any
“good news” to share. We
IROs know this to be the furthest thing from the truth.
Our February program consisted of a panel discussion
entitled, “How to Target and
Communicate with Investors
in a Turbulent and Tough
Economy”. The panel consisted of seasoned professionals representing all sides of the
equation.
The bottom-line was it’s more
important now than ever be-
fore to practice the three C’s —
Credibility, Clarity and Communication.
Now is not the time to pull
away from investor communications. As IROs we can review our current story and
assess any positives that may
put investor minds at ease, such as a strong balance
sheet, financial flexibility, and
any other pertinent points to
help ease investor worries.
These conclusions were further supported by our March
and April programs focused
on a variety of issues that we
all face at certain times during
our careers; the bottom-line
always comes back to the
Three C’s.
In keeping with NIRI Atlanta’s
mission of Participate, Learn
and Lead, we have a number
of things in the works. First
we have rolled out NIRI Atlanta’s new website and hope
over the long-term that you
will view it as an value-added
resource. Any feedback will
be appreciated.
Continuing on with our theme
of providing some networking
opportunities, we recently hosted our Annual Golf Outing
on May 1st benefiting
Georgia Public Broadcasting and NPR.
I hope to see you all at our
upcoming events.
Jane M. Elliott, President
NIRI Atlanta
jane.elliott@globalpay.com

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The NIRI Annual Conference is the largest gathering of investor relations professionals in the world. It's the can't-miss event for education, networking, and sharing best practices in these uncertain times. You’ll gain the insight you need to successfully communicate your company’s value in volatile markets from highly qualified speakers, industry leaders and colleagues. Keynote speakers include Todd Buchholz, Former White House Economic Adviser and Best-Selling Author of New Ideas from Dead CEOs; David Ruder and Harvey Pitt, former SEC Chairmen; Abby Joseph Cohen, Noted Economist and Senior Investment Strategist at Goldman Sachs; and Chunka Mui, Corporate Innovator and Author of Billion-Dollar Lessons.
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